pay kindness forward

Educate & Inspire People to be a Catalyst to achieve United Nations 17th sustainable development goals by 2030

our vision

World Peace with Gracious Living & Harmony Regardless of Race, Language or Religion

who we are

“Pay Kindness Forward is a community set up by like-minded people with the intention to better the world with a BIG impact through one person’s SMALL act of kindness”

our inspiration

The formation of Pay Kindness Forward organization is inspired by an American drama film in 2000 directed by “Mimi Leder” known as “Pay It Forward”.

Pay It Forward is about the story of a social studies teacher who gives an assignment to his junior high school class to think of an idea to change the world for the better, then put it into action.

When one young student created a plan “paying forward” favors, he not only affects the life of his struggling single mother, but he sets in motion an unprecedented wave of human kindness, which unbeknown to him has blossomed into a profound phenomenon.

The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all.

They address the global challenges we face, including those related to poverty, inequality, climate change, environmental degradation, peace and justice. The 17 goals are all interconnected, and in order to leave no one behind, it is important that we achieve them all by 2030. #envision2030

What are the 17 sustainable development goals?

1. End poverty in all its forms everywhere

2. End hunger, achieve food security and promote sustainable agriculture

3. Ensure healthy lives and ensure well-being for all, at all ages

4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

5. Achieve gender equality and empower all women and girls

6. Ensure availability and sustainable management of water and sanitation for all

7. Ensure access to reliable, affordable, sustainable and modern energy for all

8. Promote sustained and inclusive economic growth, full and productive employment and decent work for all

9. Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation

10. Reduce inequality within and among countries

11. Make cities and human settlements inclusive, safe, resilient and sustainable

12. Ensure sustainable consumption and production

13. Take urgent action to combat climate change and its impacts

14. Conserve and sustainably use the oceans, seas and marine resources for sustainable development

15. Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification and halt and reverse land degradation and biodiversity loss

16. Promote peaceful societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

17. Strengthen the means of implementation and revitalise the global partnership for sustainable development


In Pay Kindness Forward, we are focusing on Goal 17 of the United Nations 17 Sustainable Development Goals by 2030.

There is an African proverb that blend into our hearts and that is –

“If you want to fast, go alone. If you want to go far, go together.”

We are connecting with like-minded people, not just in Singapore, but reaching out to Asia Pacific and around the globe to work come together as one united team.

We must come together and work hand in hand leveraging each other’s skills, talents, resources and knowledge to solve world’s biggest issues that we are currently facing right now.

We need everyone in a platform that we are building to come up with better solutions to eradicate world’s problems by 2030. Everyone including the Government, civil society, social clubs, religious ministries, scientists, innovators, thinkers, doers, academies, local institutes and most importantly YOU!

We are all in this together. The Agenda, with its 17 goals is universal and calls for action by all countries, both developed countries and developing countries, to ensure no one is left behind.

Learn more about Goal 17 & other goals.

How to achieve SDG goal 17?

In order to achiever SDG Goal no. 17 optimally, we need to understand why The United Nations created this goal in the first place.

Revitalize the global partnership for sustainable development

The UN explainsA successful sustainable development agenda requires partnerships between governments, the private sector and civil society. These inclusive partnerships built upon principles and values, a shared vision, and shared goals that place people and the planet at the centre, are needed at the global, regional, national and local level.

The UN has defined 19 Targets and 25 Indicators for SDG 17. Targets specify the goals and Indicators represent the metrics by which the world aims to track whether these Targets are achieved. Below we quote the original text of all Targets and show the data on the agreed Indicators.

Click on this to learn about the 19 Targets in detail and how you can be inspired to help further.


  1. Establish public-private partnerships with civil society, the public sector, academia and other companies, to carry out projects that contribute to achieving the SDGs;

  2. Collaborate with other firms in the same industry, to research specific sectoral actions which can support the SDGs;

  3. Create tools and collaborative ventures;

  4. Implement international cooperation projects with other actors to promote the growth of developing countries;

  5. Participate in events and workshops to share best practices on SDGs;

  6. Invest in developing countries, expanding the business according to the principles of sustainability.


Jet Toh
Jet Toh
Author of Bestselling "Of Goals & French Fries"
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I first came to know Vivian some fifteen years ago, and have witnessed her overcome various obstacles in life with her "Yes I can !" attitude. She is one of the strongest woman entrepreneur I have ever come across! God bless her in all her endeavors! 🍀
Kong Choon Yen
Kong Choon Yen
HypnoBirthing Educator
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Dr. Vivian Passion Koh has a big heart and a big dream. She is so ready to help others to fulfil their dream and started Pay Kindness Forward Movement. Uplift people around her. You can get some of her positive energy when you are with her. So, be with positive people to improve your life. Thank you for being part of my life and uplift me. Together, we will serve the community better for a better health and better world.
Teddy Lee Puay Hien
Teddy Lee Puay Hien
Marketing Manager
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I first met Vivian a few years back in around 2015, when I was doing marketing for Neuro Code Research Pte Ltd (a local company doing right brain activation training for children and adults). Vivian is a very nice, friendly and approachable person. When you talk to her, you can feel the positive energy flowing from her and it would inspire you from the conversations that you have with her. What impacted me the most is her strong belief that you must find the passion in life and follow your passion, so that you can be a successful person. It is not easy to find your passion and it is definitely worth the effort. I strongly recommend Vivian to everyone. Please support Vivian and her life mission!
Reihana Abdullah
Reihana Abdullah
Intervention Coach
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Vivian is such a positive person that I have ever met. Her energy wnd vibrancy is what struck me from the start. She has such a wonderful genuine heart to help everyone around her. I m so touched by her care and love. You are such an inspiration Vivian. God Bless You and Your Mission.
Ho Ee Kid
Ho Ee Kid
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Vivian is very passionate about what she does and she dare to dream and manifest what others only dare to dream only and it’s this character and determination that has carried her to where she is today, I’ll like to wish her all the very best and will always be her supporter in whatever means I can. 💖
Paul Ho
Paul Ho
Managing Director
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I knew Vivian few years back. She is someone who is full of passion in trying to change the world in her own little way. She has to balance making money and feeding the family as well as pursuing her dreams, however lofty they are. I’m with her, I believe that the sky is the limit. The world belongs to crazy people who think they can change the world for the better, and often it is that one crazy idea that helps make the world a better place. She is driven with her Mission and be the positive change in this world. You never know, a tiny spark can eventually become a huge fire to light up the world. Strongly recommended.
Joel Khalil
Joel Khalil
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I have met Vivian about 20 years ago, we became good friends and colleagues as we shared things and helped me to see things in a positive mater, to look at things with a solution rather than with complications. She’s always been a happy person, who pushed ppl forward. We kept in touch during allllllll these years even though we live in different continents and have different lives, but I followed her achievements and and continue working hard as a mother. I’m Delighted to have met her 20 years ago. See you soon Dr. Vivian
Rendy Tan Ravi
Rendy Tan Ravi
Founder at Syncflow Guru
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Since April 2019, Vivian had been a super supporter of my work, good friend and now business partner. You need to have the grit like Dr Vivian Passion Koh to be able to achieve what she have achieved when she put her mind to it. She is my priced student, the first to reach SyncFlow Zone status as part of my profound breathing practice, that have constantly helped her to achieved breakthrough that is only limited to what she think is possible. Through her Pay Kindness Forward Movement, I look forward to welcome more who love to be on the journey who wants to achieve new heights like Dr Koh, herself. I wonder what she can achieve next as I continue to support her on her journey.
Andrew Boey
Andrew Boey
Life and Sports Coach
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I met Dr Vivian Passion Koh on Facebook just when we had our Singapore lockdown. She started a FB Group, SG United, to help parents cope with the lockdown through collaborations online. As a coach, I thought it was a great idea and it allowed me to help more people and parents during these difficult times. We had a really amazing chat on the first round where I was able to know her more and what I discovered, is that she is a very compassionate and sincere lady who is dedicated to paying kindness forward. I am really blessed to meet her and I enjoy talking with her about topics of paying kindness forward, helping people, giving and receiving. She's definitely on top of it, and this is where we started working on an initiative in helping people. She took massive action in connecting people and even to the extent of forming a team to pay it forward as philanthropists. It is amazing how things move and falls into place when the intention is righteous and for everyone. So, thank you, Vivian you know it's been awesome to know you and I'm very looking forward to, do more things together. Thank you very much.
Gene Ann Perez(Nean)
Gene Ann Perez(Nean)
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I met Miss Vivian during the IEC Vision Board Movement held in our school. For me she is a living testimony that symbolizes hope not just for me but also to my fellow dreamers. "ALL YOUR DREAMS WILL COME TRUE". Hearing those words from her made me feel that I can make a difference in achieving my dreams. It serves as a reminder for me that even though I'm still at the bottom part of my plans, I can still make it, through dreaming big and trusting God's plan.😊♥️ Thank you so much Miss Vivian ♥️