pay kindness forward

be the change you want to see in this world

Our Vision

World Peace with Gracious Living & Harmony Regardless of Race, Language or Religion

Who We Are

“Pay Kindness Forward is a community set up of like-minded people with the intention to better the world with a BIG impact through one’s person SMALL act of kindness.”

Our Inspiration 

The formation of the Pay Kindness Forward Organization is inspired by a 2000 American drama film directed by Mimi Leder named “Pay It Forward”.

“Pay it Forward” is about the story of a social studies teacher who gives an assignment to his junior high school class to think of an idea to change the world for the better, then put it into action.

When one young student creates a plan for “paying forward” favors, he not only affects the life of his struggling single mother, but he sets in motion an unprecedented wave of human kindness which, unbeknown to him, has blossomed into a profound national phenomenon.

The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all.

They address the global challenges we face, including those related to poverty, inequality, climate change, environmental degradation, peace and justice. The 17 Goals are all interconnected, and in order to leave no one behind, it is important that we achieve them all by 2030. #envision2030

Find out more: United Nation Sustainable Goals

SDG high-level political forum 14-16 july 2020

Panel 1 - 14th July 2020 SUSTAINABILITY

Panel 2 - 15th July 2020 SOLIDARITY

Panel 3 - 16th July 2020 SOLUTIONS

The first-ever virtual SDG Media Zone was held on the sidelines of this year’s High-level Political Forum. As governments, civil society, businesses, and other sectors came together to take stock of the Sustainable Development Goals, we brought you expert voices, ideas and solutions for a sustainable recovery from COVID-19, focusing on the power of science and solidarity that can turn the tide and usher in a new era of transformative action for a healthier, more equitable and greener world. Source: UN SDG Media Zone


In Pay Kindness Forward, we are focusing on Goal 17 of the United Nations 17 Sustainable Development Goals by 2030.

There is an African proverb that blend into our hearts and that is –

“If you want to go fast, go alone. If you want to go far, go together”

We are connecting with like-minded people, not just in Singapore, but reaching out to Asia Pacific and around the globe to work come together as one united team.


We must come together and work hand in hand leveraging each other’s skills, talents, resources and knowledge to solve world’s bigges issues that we are currently facing right now.

We need everyone in a platform that we are building to come up with better solutions to eradicate world’s problems by 2030. Everyone including the Government, civil society, social clubs, religious ministries, scientists, innovators, thinkers, doers,  academies, local institutes and most importanly YOU!

We are all in this together. The Agenda, with its 17 goals, is universal and calls for action by all countries, both developed countries and developing countries, to ensure no one is left behind. 

Learn more about Goal 17 & other goals.

What We Do


⭐ We Award Accolade

We seek, search and hunt for unsung heroes who dedicate their time, energy and money to contribute to the vulnerable groups in Singapore. These angels deserve the best accolades – World Kindness Awards!


⭐ We Build Networks

We want to gather like-minded people from all over the world to collectively work together as a one big happy family towards achieving SDGs by 2030 and to make each other’s dreams come true.


⭐ We Instill PLG

We want to instill Purpose, Love, and Gratitude into each and every students’ hearts in schools and education centers all over the world through our uniquely curated IEC Visionboard Movement program.


⭐ We Educate

We want to educate people from all over the world about the United Nations’ 17th Sustainable Development Goals and how we can use Pay Kindness Forward system together with the United Nation’s blueprints to achieve the SDGs by 2030.


⭐ We Tell Stories

We want to collect stories from people all around the world and compile them into Kindness Anthology Book Series – “Kindness Is The New Beautiful”. The goal is to motivate people to get inspired and do more good and kindness acts to change the world.


⭐ We Influence

We want to influence people around the world with Dr. Vivian Passion Koh’s dream of creating short films and movies with the sole purpose to inspire and motivate all human kind to spread the message of living with Purpose, Love and Gratitude.

What people say about Dr. Vivian Passion Koh

She never asked for anything in return..

I am often inspired at her innate gift of caring for communities. One example was when she advocated for the need of restoration within families the self which lead her towards creating an online parents’ support group during the COVID19 pandemic. What is most altruistic is that she never asked for any in return and had no financial gains from her advocacy. ~ Leonard

She's the torchbearer who shines the light of compassion..

Dr Vivian, as the Founder of Pay Kindness Forward Movement is passionate about world peace. In these dark and troubled times, we need torchbearers like Vivien to shine the light of hope and compassion. I am glad to know a kind person like Vivian who wants to make the world a better place. I stand with her in the pursuit of happiness and peace. ~ Sam

We are looking for sponsors, partners & angels